Since our founding in 2010, Soarijoia has become more than just a name in the world of diamonds.
What started as a passion for exquisite craftsmanship has grown into a multifaceted business, leading the way in jewelry design, luxury investments, and innovative ventures.
Based in Portugal, we blend tradition with innovation, crafting a legacy that reflects both our roots and forward-thinking spirit.
João Soares, CEO and Founder
João Soares, CEO and Founder
Soarijoia proudly owns We Time Jewels, our dedicated factory where the finest, unique pieces are crafted with unparalleled precision and artistry. Each creation reflects a commitment to perfection, combining the best materials with expert craftsmanship.
We also own AJ Jewels, a brand celebrated for its bold, imaginative collections that push the boundaries of traditional jewelry design. AJ Jewels envisions pieces that are both distinctive and expressive, redefining elegance for those who seek something extraordinary.
Our diamond trading division operates with a commitment to integrity and transparency.
We source the finest diamonds from trusted suppliers.
Every diamond that passes through our hands is certified for its quality, ensuring our clients receive only the best.
Soarijoia has expanded beyond jewelry into real estate and startup investments, helping to shape the future of these industries.
We bring the same dedication and strategic vision to our investments as we do to our jewels.
With a keen eye for opportunity and growth, we aim to support innovative ideas and sustainable ventures that promise long-term success.
In 2024, Soarijoia earned a prestigious accolade, placing among the top 5% of small and medium-sized enterprises—a mark of our dedication to excellence.
This recognition reflects our commitment to quality and innovation.
As we continue to grow, this achievement inspires us to maintain the highest standards in everything we do.
